Small Business AI Use Rises, But Training Gap Remains

Two-thirds of small businesses are now using artificial intelligence, according to a 2026 survey. The same research reveals a critical need for training, with 70% of owners admitting they require more education to use AI well.

Thryv's 2026 AI and Small Business Adoption Survey found adoption jumped from 55% in 2025 to 66% in 2026. The technology is delivering clear benefits: 70% of surveyed businesses report increased revenue, and 92% say AI saves them time. Despite this widespread comfort-86% of owners say they are already comfortable with AI-the survey identified a significant red flag. Seven in ten small business owners state they need more AI training, suggesting a gap between basic usage and effective, strategic application.

The Comfort vs. Competence Gap

For many owners, using AI means asking a chatbot a question or generating a social media post. The real challenge lies in moving beyond these simple tasks. Effective use requires understanding how to write better prompts, protect sensitive data, evaluate AI-generated content, and integrate the tools into existing workflows. Marketing provides a clear example. A roofer can use AI to create a Google ad in seconds, but that ad may not bring in more customers if it fails to address local market concerns or search performance factors. The technology works, but the implementation can falter without human insight.

How Businesses Are Learning AI

Most small businesses are pursuing a do-it-yourself approach to AI education. The survey outlines where owners are turning for information.

This entrepreneurial spirit can lead to knowledge gaps. The source gives the example of a florist using AI to speed up customer responses but accidentally sharing incorrect promotion dates. The lesson is that learning must be paired with safeguards.

Four Paths to Smarter AI Use

Businesses can bridge the training gap with focused strategies. First, start with a specific business problem, not a general question about AI. A plumbing company might identify responding to after-hours inquiries as a repetitive task. Implementing an AI chat assistant for common questions can capture qualified leads overnight.

Second, block out a dedicated 'AI Learning Hour' each week. An accounting firm that designated Friday mornings for testing new AI use cases identified several automations over six months that reduced administrative work. Small, consistent learning creates major gains.

Third, adopt a 'trust but verify' mindset. Treat AI like a talented intern, not an experienced decision-maker. Always verify customer communications, financial data, and business recommendations. Human oversight is essential.

Finally, turn to business peers for practical insights. A partner at a boutique law firm, after attending a local Bar Association event on AI, shifted focus from blogging to automating client intake and summarizing documents. Learning from others solving similar problems often provides more value than generic tips.

Available Education Resources

AI education for small businesses is becoming more accessible. The OpenAI Academy has a dedicated Small Business learning track, and Anthropic offers an AI Fluency Framework & Foundations curriculum. The U.S. Chamber of Commerce has launched a free, practical AI education program aimed specifically at small and medium-sized businesses. Many local community colleges are also rapidly expanding their AI offerings through continuing education programs and workshops. The goal is not to become an AI engineer but to become AI-literate. Businesses that make learning a priority are positioned to capture the greatest value from the technology.