Shopline Adds Splitit Installments for Merchants
Shopline partners with Splitit to embed card-linked installment payments into its eCommerce platform, aiming to help its 700,000+ merchants boost sales and
Shopline has integrated Splitit's installment payment technology into its platform. The partnership allows merchants using Shopline to easily activate a buy now, pay later option for customers, who can split purchases using existing credit on their payment cards.
According to a release from the companies, the collaboration targets a major opportunity in global eCommerce. It is designed for brands expanding into cross-border markets like the United States, as merchants seek localized payment experiences that can improve conversion rates.
Platform Integration and Merchant Benefits
Shopline serves over 700,000 merchants across the Asia-Pacific region, Europe, North America, and the Middle East. Its platform provides tools for eCommerce, social commerce, and point-of-sale systems.
By adding Splitit as a native plug-in, merchants can activate the installment feature with minimal effort. The companies state this setup aims to increase sales conversion, improve average order value, and bolster customer lifetime value. It is meant to work without disrupting a merchant's existing checkout process or customer relationships.
John Beisner, head of acceptance partnerships at Splitit, said in the release that commerce platforms are now the primary channel for eCommerce innovation. "Rather than requiring merchants to build or integrate another payment solution, Splitit becomes a native capability of the Shopline platform, making adoption effortless while delivering meaningful commercial value," Beisner said.
Consumer Demand for Flexible Repayment
The partnership emerges as data indicates some consumer interest in longer repayment plans, even with interest. A PYMNTS Intelligence report from August highlighted differing attitudes among buy now, pay later users based on how many providers they use.
The report's findings are summarized in the table below.
| BNPL Providers Used | Percentage Willing to Pay Interest for Longer Repayment |
|---|---|
| Four or more | 82% |
| Two or three | 70% |
| Only one | 46% |
PYMNTS reported on August 20 that the gap in these figures suggests the most active BNPL customers could be a natural market for longer-duration credit products. The report stated these customers already use multiple services, and their willingness to accept interest indicates some are looking for more time to repay.
Strategic Context and Market Expansion
The Shopline and Splitit deal is framed as addressing the needs of merchants engaged in rapid cross-border eCommerce growth. The release said increasing numbers of brands from Asia and Europe are expanding their direct-to-consumer businesses into the U.S. And other global markets.
